Unilever

A clear direction
We help people around the world meet everyday needs for nutrition, hygiene and wellbeing, with brands that help people look good, feel good and get more out of life. In 2009,

we launched what we call The Compass – Unilever’s strategy for sustainable growth. At the heart of that vision is our philosophy of working to create a better future every day for our consumers and the communities in which we operate.

Another key element of our strategy is our aim of doubling the size of Unilever while reducing our impact on the environment. It’s a goal we’re seeking to achieve by developing new ways of doing business through which we can minimise our direct impact.

We’re also working with our suppliers, consumers and the retailers who sell our brands to improve their sustainability credentials too.

By combining our multinational expertise with our deep roots in diverse local cultures, we’re continuing to provide a range of products to suit a wealth of consumers. We’re also strengthening our strong relationships in the emerging markets we believe will be significant for our future growth.

And by leveraging our global reach and inspiring people to take small, everyday actions, we believe we can help make a big difference to the world.

"Achieving significant growth objectives while decoupling growth from environmental impact is a bold but challenging vision,” says Unilever CEO Paul Polman.

“Not many companies have yet taken it on. But I believe it’s the only viable vision. One that builds on Unilever’s long-term heritage and achievement, while supporting a responsible future.”